Brand Story

From Tragedy to Hope: Our Journey of Resilience and Purpose

In a moment that shook our lives to the core, the devastating earthquake of May 12, 2008, struck Wenchuan, Sichuan, China. Lives were lost, families torn apart, and the region left in ruins. Among those who felt the earth tremble beneath their feet was me, living in Mianyang City, just over 30 kilometers away from the epicenter.

For about 120 seconds, the world seemed to stand still as we experienced the unimaginable. The government called upon the youth with a sense of purpose to volunteer and aid in the relief efforts in Beichuan County. Driven by a deep desire to make a difference, I joined the ranks of those who wanted to help rebuild our homeland.

United as one nation, with the support of our global community, we faced the daunting challenge ahead. Together, we embarked on a journey of rebuilding and restoring hope. The spirit of resilience and determination prevailed, and we witnessed the extraordinary power of unity.

As the scars of the disaster slowly healed, the focus turned to reconstruction efforts. Infrastructures were restored, roads were rebuilt, and homes were constructed anew. In this time of rebuilding, I saw an opportunity to contribute in my own way - combining my study major and passion, we founded a company in 2009.

How The Brand Started

Our brand stands not just for beautiful and high-quality products, but for the unyielding human spirit. We were born from the ashes of a tragedy, and our mission is to bring comfort and warmth back into people's homes. Every product we create is a symbol of hope, a reminder of the strength we found in coming together during our darkest hours.

With every purchase, our customers become a part of this incredible story of resilience. Together, we support the community, ensuring that a portion of our proceeds goes to initiatives that help disaster-stricken areas and contribute to the betterment of society.

Our Mission

As we grow and expand, our commitment to our roots remains unwavering. We promise to stay true to our values, to continue supporting our community, and to create products that bring joy and solace to homes around the world.

Join us on this journey of hope, as we transform tragedy into a brighter future. Together, we can make a difference - one curtain at a time.